An adapted excerpt from Google Course Builder
Reach and engagement
Evaluating the reach and engagement of your course lets you determine how many people you reached with the course and how engaged those people were. Reach refers to how many people visited your course, while engagement can refer to how long each person stayed on each page and how many pages each person visited.
Some common questions on reach and engagement include:
- How many students registered?
- How many completed each unit and each lesson?
- What countries did the students come from?
- How many students are new versus returning students?
- What are the most popular pages?
- What were the overall drop-off rates?
- When did students tend to drop-off?
Example data
Below is a list of some data to collect for evaluating how many people you reach and how engaged they are with the material. The list is not exhaustive; it's data we found useful for Power Searching with Google.
- Overall
- Number of students
- Number of countries represented
- Number of students who complete pre-course assessment
- Number of students who complete mid-course assessment
- Number of students who complete post-course assessment
- Number of students who pass/get certified
- Number of students who passed of those who completed the pre-course assessment
- Course Forums
- Number of posts
- Number of posts in each category group
- Number of posts in each category
- Number who joined the forum
- Number who posted anything on the forum (with duplicates removed)
- Hangouts on Air
For each Hangout On Air
- Number of concurrent viewers
- Number of playbacks on YouTube
- Number of YouTube comments
- In Moderator, number of votes on number of questions from number of people
- Number of Google+ comments on post about the Hangout On Air
- Google+ Course Page
- Increase in number of followers since the course announcement
- Average number of valid comments on posts to that page as a whole
- Average number of likes per post
- Average number of "reshares" per post